Being an exhibitor at a trade show can be one of the most important steps your business can take. It is a good opportunity for you to attract many potential customers. Therefore, it is essential to take full advantage of this opportunity. Visitors of an exhibition are usually very qualified because they come to the exhibition with specific purposes to see exhibitors and their specific services or products. However, it’s also possible for you to spend a lot of money only to find that you have to leave an exhibition without getting any significant results for your business. The following are some expo booth ideas for you to consider in order that you can maximize your benefits. concerning the management, attraction, gifts, and budget.
To optimize your benefit in the exhibition you can consider some ideas concerning expo management, booth attraction, expo gifts, and budget. Related to expo management, the following are some booth ideas you can take into account: You can increase visitor awareness of the existence of your booth by sponsoring events in the exhibition. Make sure your expo staff understand the main objectives of the expo, namely to collect as many potential prospects as possible and identifying what type of follow-up is needed. Apply an escalation procedure. If there are qualified potential visitors showing up at the booth and they are considered very prospective, be prepared to direct them to a more senior representative of the company.
Other booth ideas are related to techniques to attract crowds to come to your booth. If you can gather a few people to stop and gather at your booth, the small crowd will naturally attract more and more people to come to your booth. Therefore, you should use a strategy to make your booth stand out from the crowd and attract people to come and form a crowd around your booth. Colorful prize wheel or game of chance can be used to attract visitors to come and win something. Use this opportunity to collect business contacts from those interested to participate in the game in exchange for filling out a contact card. You can first inform your prize-winning opportunity by writing your existing customers or advertising in the expo publication. To attract more participants, you may arrange for some public figures to participate in the game and let people be informed of their time schedule.
Gifts are also effective for attracting people to visit your booth. Give something that represents the theme of the expo, or something that tie in to a season, or something that could be useful for the majority of visitors. Trade shows are exhausting, and being able to sit down and rest is necessary for some people. In offering this service, you may strike up a relationship that turns this passerby into a customer.
Wheel of Chance
In selecting the type and design of booth, consider the space size you will generally be renting so that the booth you design fits. Consider also the portability and transportability, which are important if your company plans to exhibit several times a year at remote locations. Visit websites of trade show display suppliers and designers to see the newest colors and ways exhibits are being put together. Transfer some of those trade show booth ideas to your current displays.
If your budget is limited, the following ideas may be of help. Visit a trade show as a visitor. See all your competitors' exhibits and presentations, and collect their literature. Write down trade show booth ideas inspired by their displays. Instead of spending the money to purchase a modular booth, rentals, updates to old units, and inexpensive portable displays can save companies a lot of money. Try restoring the exhibit surface with a new color pattern, new text, and new pictures. One of the most common trade show booth ideas that can liven up a tired unit is a banner stand. Banner stands are also an efficient way to communicate an update about a product without having to completely redo a newer trade show booth.
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